The NTech research company has presented the NTech-2024 rating of the most popular food commodities on the Russian market.
The rating gives an understanding of the real position of branded food commodities on the FMCG market depending on product popularity in 2022-2024. It is based on the share of a product in the total sales of food commodities in the Russian retail networks and includes 2024 SKUs. Plum-shaped tomatoes, the flagship position of the Flamenco brand of the Rost Group, have landed in top 10 brands by moving 26 positions up as compared to 2022-2023.
Sales have been assessed based on the consumer basket model developed by the Ntech experts. For more information on the approach and rating, see.
