ROST Group Brings a Springtime Mood: Launch of the "The Sun Is Always with Us" Brand Campaign

ROST Group, a leading producer of greenhouse-grown vegetables, launched its second large-scale brand campaign titled "The Sun Is Always with Us" on March 23. The campaign will run for five weeks, through April 26.

The commercial conveys the philosophy of a leader in the greenhouse industry through the metaphor of the sun, delivering bright, warm emоtions along with a deep passion for its work. The concept highlights that, thanks to this approach, millions of families can enjoy delicious, fresh, and high-quality vegetables every day.
As part of the campaign, the video will receive strong media support: it will air across 100% of top-tier television channels and will also be integrated into the digital space, including online TV platforms, cinemas, and search engines.

"In this brand campaign, we showcase ROST Group’s core value: our approach to what we do, the accessibility of high-quality products for every family, and the vibrant taste of our vegetables. This is the philosophy of a leader that brings positive emotions and helps people make conscious choices in favor of health and well-being," commented Vasily Solyanik, Marketing Director at ROST Management Company.

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