For the first time in its history, ROST Group of Companies has launched a large-scale brand campaign featuring the film “The Sun Is Always with Us.”

ROST Group of Companies, a global leader in protected ground vegetable production, has unveiled a new brand advertising campaign spanning national TV channels and leading digital platforms. At the heart of the campaign is the video “The Sun Is Always With Us,” which conveys the philosophy and core values of the industry leader.

The film vividly illustrates the strength and global scale of ROST Group of Comapnies, whose products are supplied to every region of Russia and exported abroad, providing millions of families with fresh, high-quality vegetables every day.

“Through the metaphor ‘the sun is always with us,’ we emphasize that each of our vegetables—whether FLAMENCO tomatoes, "MEDOVYE", "Sladkaya Yagoda", "Botanika" cucumbers, or ROST salads—carries natural energy, authenticity, and our genuine care for the consumer,” commented Vasily Solyanik, Marketing Director of ROST Management Company.

The project reinforces ROST Group of Companies' mission to cultivate a culture of consuming fresh, healthy vegetables with rich flavor and flawless appearance—products that become an integral part of everyday life.

“We are confident that the foundation of healthy nutrition for every family lies in natural products created with care for nature. In this way, the campaign not only highlights ROST Group’s leadership in setting the highest industry standards, but also clearly demonstrates our investment in a sustainable future, fostering a more conscious approach to food choices,” Vasily Solyanik added.

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