On April 20, the ROST Group of Companies launched a large-scale spring advertising campaign for its truly red FLAMENCO tomatoes, the No.1 consumer choice in the category according to market research. The active media support period will run through May 24, 2026.
At the heart of the campaign are the brand’s defining attributes: a passionate flavor and a vivid red color throughout, not just on the surface. Year after year, these qualities keep FLAMENCO firmly at the top, well ahead of its competitors. The campaign’s dynamic commercial sets the tone: FLAMENCO tomatoes are all about bold emotions and a true celebration of taste.
To achieve maximum reach, the brand has chosen an integrated presence strategy. The commercial will air on national television channels, leading online streaming platforms, and relevant digital outlets across the country.
“FLAMENCO tomatoes are unmistakable. They are red both on the outside and the inside. It is the only brand in the category whose tomatoes fully deliver on the expectation of a perfectly ripe, flavorful product," says Yulia Figura, Brand Manager at ROST Management Company. "Consumers have long chosen us for our benchmark quality, unforgettable aroma, and the rich taste of naturally juicy tomatoes, and they stay with us.”
A distinctive feature of the variety is its elevated content of the natural antioxidant lycopene, which gives the flesh its deep, vivid red color and is also valued for its health benefits.
