Boasting a 360-degree format, an unprecedented federal advertising campaign of FLAMENCO flagship brand, was launched on October 28. Bringing vivid and juicy creatives to confront the overcast fall-winter season, the campaign will last till December 15, 2024.
It will span the leading federal channels, digital media, outdoor advertising in 10 major cities, and collaborations with famous influencers.
Bright red both outside and inside, FLAMENCO tomatoes have long been loved by customers and have become everyday cooking components, with the rich flavor making every dish memorable and unique.
«FLAMENCO leads the premium tomato category in both awareness and loyalty. Once again we want our consumers to live together with us the bright history of FLAMENCO, plunge into the world of colorful holiday, enjoy real emotions and feel their belonging to our brand», said Vasily Solyanik, Chief Marketing Officer at ROST Group.
