ROST Group, a leading producer of greenhouse-grown vegetables, is launching a nationwide advertising campaign for its Botanika cucumbers. The campaign will air on major national TV channels and receive strong digital support throughout February.
“Introduced to the market in 2025, the Botanika brand has shown impressive growth momentum. It has already ranked among the top brands in both awareness and purchase volume. Moreover, on the key loyalty metric—conversion from first-time to repeat purchases—Botanika is now delivering results comparable to our flagship tomato brand, Flamenco. This clearly shows that once consumers try Botanika, they come back for more, having appreciated the signature crunch and vibrant flavor of our exclusive variety,” says Yulia Figura, Brand Manager at ROST Management Company.
The new campaign continues ROST Group’s long-term strategy of building strong brands and fostering a culture of fresh, flavorful cucumber consumption.
The creative concept retains the successful character of the charismatic Crunchmaster and the slogan “Refreshes. Crunches. Rocks.” This bold image has proven its effectiveness by helping Botanika stand out and precisely convey its key benefits: natural quality, signature crunch, and a refreshingly bright taste.
