FLAMENCO has plans to build a strong brand of real red tomatoes in Belarus.
On October 28, the first-ever advertising campaign of FLAMENCO tomatoes in the Republic of Belarus was launched. It will span the key TV channels of the country, digital platforms, and outdoor media and will last till November 24, 2024.
Following the bright achievements in the Russian market, where FLAMENCO tomatoes have confidently established themselves as the category leader, the premium variety expects to continue conquering Belarus, where it has already been selling well for over a year, exploring the new scale and quality level.
«We see a strong sales opportunity here for our exclusive red plum-shaped tomato variety. The launch of the debut FLAMENCO advertising campaign will lay the foundation of the brand in Belarus, where we plan to establish ourselves firmly and for a long time. Positive customer perception of FLAMENCO is not our only objective in Belarus. We want to win their hearts with our tomatoes that are vivid red both outside and inside,» mentioned Vasily Solyanik, Chief Marketing Officer at ROST Group.
