E+ Awards (formerly Effie Russia) 2024 named the most effective Russian marketing projects. ROST Group's Flamenco brand is among the leaders. The Effie Award is a kind of Oscar in marketing. By winning this prestigious competition, an enterprise proves their team truly efficient for presenting a glorious and memorable promotional campaign.
Flamenco took the award in two categories. A gold bar in a special nomination
"Sustained Success" is the confirmation that the Flamenco brand has become more visible, successfully overcoming an underdeveloped culture of greenhouse tomato consumption and stereotypes about the "plastic taste and composition" and lack of flavor of greenhouse vegetables. Flamenco makes its name. The jury highly appreciated the integrated media approach and off-beat video with a catchy song, where emotions became a metaphor for the juicy pulp, rich taste, and vivid color of tomatoes. Flamenco's second award was the second place in the "Food" category.
The Effie contest has been held since 1968 in 52 countries, on 5 continents, and globally.
E+ Awards participants are leading international and Russian brands, major advertising agencies, recognized advertising and communications experts.
