ROST Group rolled out Botanika, its first premium brand of crunchy cucumbers. This is a go-to product for those craving perfection in every bite of their favorite vegetable—refreshing crunch, vibrant flavor, and intense aroma.
The fresh vegetables market shows a robust demand for quality products, and Botanika is about to gain the trust of the most discerning customers. The brand's impeccable and unique qualities should propel it to the forefront of the F&V premium segment.
"Botanika is a milestone in the cucumber consumption culture," Julia Figura, UK ROST brand manager, highlights. "Boasting a well-balanced size, crunchy texture, and sweet and refreshing aroma, these cucumbers will perfectly complement any occasion all year round. You can't help describing them as natural, fresh, juicy, and delicious!"
The brand's positioning builds on the slogan: "No to chemicals—it is only Botanika". Today, we challenge ourselves to become the reference cucumber brand, win the hearts of the most sophisticated gourmets, and make the best choice for millions. We welcome you on our way to the top. Discover a completely new quality!
