ROST Group of Companies is launching its autumn advertising campaign for FLAMENCO tomatoes, running from November 3 to 30, 2025. Built on an integrated strategy, the campaign combines national TV, digital placements, and outdoor advertising.
At the heart of the campaign is a brand video already familiar to consumers—one that has proven its effectiveness. This approach allows FLAMENCO to maintain strong brand awareness and deepen emotional associations within its core audience.
“When a brand confidently leads in awareness, purchase, and loyalty, its communication strategy evolves to a new level,” says Julia Figura, Brand Manager at ROST Group of Companies. “We don’t just inform consumers—we reinforce our status. Each new FLAMENCO campaign is a natural continuation of a successful journey built on consistently impeccable product quality and customer trust.”
FLAMENCO tomatoes, renowned for their premium characteristics—rich flavor, bright red color inside and out, and high lycopene content—remain the benchmark of quality in the category. The fall campaign will highlight the unwavering standards that have enabled the brand to hold a confident leadership position for several years, far ahead of the competition.
