The ROST Group has launched a traditional spring media support campaign for its flagship brand Flamenco.
The federal campaign will take place from April 14 to May 11, 2025 and is aimed at strengthening the leadership positions of the brand. It includes television advertising on all key channels and digital placement on relevant Internet platforms.
Bright red from the outside as well as from the inside, Flamenco tomatoes stand out in the market of fresh vegetables due to the increased content of the natural power antioxidant lycopene, rich flavor, high quality, and rightfully occupy the dominant positions. The Flamenco brand has been the champion in the greenhouse vegetable category in terms of unprompted awareness, impulse buying and customer loyalty for several years straight with the runner-up lagging far behind.
The successful example of creation and promotion of the Flamenco tomato brand has earlier been described in the 50 Cases That Changed Marketing book dedicated to the 10th anniversary of E+ Awards.
