ROST Group Launches Snack-Size Mini Cucumbers, Expanding the Fresh Vegetable Snacking Category

ROST Group has introduced a new product under its Botanika brand: Khrustiki mini cucumbers. More than just fresh produce, Khrustiki are designed as a true snack, helping Botanika build a new snacking segment within the fresh vegetable category.

This unique snack-size cucumber variety, available exclusively in Russia, stands out for its natural sweetness and juicy crunch. Fresh Khrustiki offer a wholesome alternative to traditional snacks for the whole family. With smooth skin, bright flavor and a bite-sized format, they are made to appeal to kids and adults alike.

Yulia Figura, Brand Manager at ROST Management Company, said: "Consumers today are increasingly looking for food that is not only delicious, but also good for them. As we continue to build a culture of fresh vegetable consumption, we believe mini cucumbers can become an ideal better-for-you snack. Fresh cucumbers fit a wide range of snacking occasions: according to consumer surveys, about 50% of shoppers buy them for snacking at home, 32% specifically for children, and 25% for snacking at work or on the go. The idea of 'small size, big flavor and crunch' is at the heart of this new product concept, which is unlike anything else currently on the market."

Khrustiki mini cucumbers are now available at leading retailers across Russia. They come in a convenient easy-open top-seal pack that also allows consumers to rinse the cucumbers right in the package.