ROST Group, the market leader in greenhouse-grown vegetables, has entered BrandLab's ranking of Russia's 100 most valuable brands for the first time. BrandLab is a respected brand consultancy that was previously part of Brand Finance, the global brand valuation firm. ROST debuted at No. 57, highlighting the success of its strategy to build consumer brands in fresh vegetables — a category that has traditionally been largely unbranded.
"Earning a place among the country's 100 most valuable brands recognizes the work we have done to create value around healthy eating. We are challenging old assumptions and reshaping how people choose vegetables, so a brand stands for great taste, quality and nutrition," said Vasily Solyanik, Marketing Director at ROST Group.
The recognition reflects ROST's sustained work to build its own consumer brands — Flamenco, Medovye and Botanika. Today, ROST is associated with fresh, flavorful vegetables, consistently high quality, innovative growing technologies and a strong commitment to consumer health.
