"MEDOVYE" Advertising Campaign: The Sweetest Cherry Tomatoes at the Peak of the Spring Season

ROST Group is launching a spring advertising campaign for its "MEDOVYE" brand, known for the sweetest cherry tomatoes. The campaign kicks off on March 23 and will run for four weeks, through April 19.

The commercial immerses viewers in an atmosphere of sweet moments, highlighting the product’s exclusive qualities: sweetness, premium positioning, flawless shape, and a crisp texture (crunch). "MEDOVYE" cherry tomatoes have the highest loyalty index in the Tomatoes category*.

The campaign will be supported by a comprehensive media rollout, including airtime across 100% of top-tier television channels, as well as large-scale digital integration on online TV platforms, in cinemas, and across search engines.

"MEDOVYE" are the sweetest cherry tomatoes, delivering a unique, vibrant, and memorable gastronomic experience. "This new advertising campaign marks an important milestone in the brand’s development, allowing us to bring consumers even closer to moments of enjoyment they want to share with their loved ones," commented Andrian Bultenov, Brand Manager at ROST Management Company.

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*According to the marketing study "Brand Health Assessment in the Tomatoes Category," May 2025.