Today, an advertising campaign for Medovye cherry tomatoes went live in Russia. The brand tops the loyalty index in the Tomatoes category*. The four-week campaign will run across all major national TV channels and leading digital platforms.
The premium MEDOVYE uniquely sweet cherry tomatoes stand out for their crisp texture, juicy pulp, and unforgettable rich flavor.
You can't help falling in love with their sweet, juicy tenderness and extraordinary aroma. “Their unique flavor and signature crunchy texture make them the undisputed leaders of the cherry tomato category,” says Andrian Bultenov, Brand Manager at ROST. “Through our advertising campaign, we want to highlight the value and consistently premium quality of our flagship cherry tomato brand—and give consumers the chance to truly savor it.”
*Marketing study “Tomato Brand Health Assessment”, May 2025.
